— CLIENT

tric

— ROLE

Logo Design

Graphic Design

Branding

— DATE

2023

On behalf of Flight Story, I was part of the inaugural branding project for Tric, an innovative automated taxi company coming to the UK.

• Visual Identity: Crafted a modern and memorable logo that encapsulates Tric’s forward-thinking approach and integrates with the tech-driven nature of automated taxis.
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• Colour Palette and Typography: Developed a cohesive colour palette and typography system that exudes sophistication and communicates reliability.
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• Social Graphics: Designed graphic assets for Tric’s social media pages, to create a visually striking presence online.
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• Brand Guidelines: Developed comprehensive brand guidelines to ensure consistency across all touch-points, fostering brand recognition and trust among Tric’s target audience.