— CLIENT

Elifa

— ROLE

Logo Design

Graphic Design

Branding

— DATE

2023

On behalf of Flight Story, I was part of the initial branding project for Elifa, a secure digital vault and information management platform designed for efficient life planning and legacy preservation.

Key Deliverables:

• Visual Identity: Crafted a modern and memorable logo reflecting Elifa’s positive and welcoming nature, trying to break the taboo conversation of end-of-life management. 
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• Colour Palette and Typography: Developed a cohesive colour palette that communicates trust, security, and positivity.
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• Carefully selected typography aligning with Elifa’s brand personality, emphasising reliability and sophistication.
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• Maintained consistency in colour usage and fonts across various brand elements.
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• Social Graphics: Designed captivating graphic assets tailored for Elifa’s social media pages.
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• Ensured alignment with the visual identity to reinforce brand recognition.
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• Brand Guidelines: Created comprehensive brand guidelines as a reference for consistent brand representation.