— CLIENT

Cleo

— ROLE

Graphic Design

OOH

— DATE

2023

On behalf of Flight Story, I was tasked to design a series of Out-of-Home graphics for Cleo, an AI finance assistant app that helps you budget and save money.

This was part of their ‘Chief Spending Officer’ campaign, which saw the public choose what an influencer could spend their money on for a week.

These OOH graphics were put up in 27 different locations across Brooklyn, NY – with the interactive choice posters being updated daily through the week. Along with a large billboard that was live for the week prior, this resulted in an estimated 14.2 million impressions and a huge amount of sign-ups for Cleo’s app.